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Black Book Integrates with ReconVelocity’s New ReconMatch

Black Book data now powers the algorithm being used to determine the vehicle’s value and margin

Lawrenceville, GA (May 27, 2020) – Black Book, known in the automotive industry for providing timely, independent and precise vehicle pricing and analytics, today announced the integration of its values into a new product from ReconVelocity, ReconMatch.

ReconVelocity, the industry’s only end-to-end recon management platform, recently introduced ReconMatch. ReconMatch is the only recon solution in the automotive industry that intelligently matches buyers to recon inventory the minute it comes into inventory. With the addition of Black Book Values, dealers can now jumpstart their sales process by both determining the vehicle’s value and the margin they can sell the vehicle for instantly.

“ReconMatch allows dealers to fuel their turn velocity,” said Jared Kalfus, EVP, Revenue for Black Book. “Instantly determining the margin dealers can sell a car for allows them to sell more used cars faster and hold more gross. Quite simply, it’s about profit and turn times.”

ReconMatch also allows dealerships to determine if a potential buyer is interested in a vehicle so that it can be given priority in the reconditioning process.

“Knowing a potential buyer is interested in a vehicle allows you to start setting a sales appointment before the reconditioning process is even complete,” said Hugh Hathcock, Owner of ReconVelocity. “ReconMatch not only does this, but it also scores and rates the leads so you can further prioritize vehicles and customers.”

Black Book’s values are now available in ReconMatch nationwide. Dealers can visit reconvelocity.com to get started.

About ReconVelocity

ReconVelocity is an advanced technology solution specifically designed for auto retailers to optimize their vehicle reconditioning process. ReconVelocity’s sophisticated solution, coupled with unmatched high-touch service and support, helps bring pit crew precision to get vehicles retail-ready faster for higher profits. ReconVelocity was developed by industry expert Hugh Hathcock, creator of the premier dealer CRM software and call center services company, ELEAD1ONE, to address margin challenges facing dealers. For more information, please visit www.reconvelocity.com.

About Black Book

Black Book® is best known in the automotive industry for providing timely, independent and precise vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a Hearst company, and maintains offices in Georgia as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 888.997.3068.

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