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“From Cookies And Call Centers To Reconditioning” — Automotive News

“From Cookies and Call Centers to Reconditioning” — Automotive News

Our Owner, Hugh Hathcock, was recently featured in an article published by Automotive News on August 12, 2019.

In an interview with Retail Reporter David Muller, who covers the used car business and dealership technology sector for Automotive News, Hugh explained the ReconVelocity advantage and how software, technology, and unparalleled dealer support are fused into our product.

Below is the news David Muller reported:

ReconVelocity integrates with inventory tools and dealership management systems to automate the touch-points in used-vehicle reconditioning. When a car is acquired at auction, online or through a trade-in, it is put on the software’s timer when the dealership takes possession and is tracked through the reconditioning process.

“The average dealer’s taking 10 to 12 days to complete this recon process,” Hathcock said. “Once we put the software in place with the processes, with the training, we’re getting stores down to five days [reconditioning time] in less than 90 days. That leads to quicker sales, higher revenue and more profit for the dealerships.”

Hugh goes on to explain how his longtime relationships continue to propel his business model similar to the early days and expansion of ELEAD1ONE.

“ReconVelocity is being tested at hundreds of dealership groups,” Hathcock said. “The company has commitments from more than 500 dealerships so far, estimating that installation is likely in 350 to 400 stores by year end.” Hugh’s goal is to expand that to 1,500 stores by the end of 2020.

Publicly traded Sonic Automotive Inc., ranked #5 on the Automotive News list of the top 150 dealership groups based in the U.S., is among retailers testing ReconVelocity. The Sonic stores have been using ReconVelocity for about a month, and initial feedback is positive. “Hugh’s done a great job,” President Jeff Dyke said. “We’ve been dealing with [ELEAD1ONE] since the early days when they were just a cookie company, and we have a fantastic relationship with him.”

You can read the full article by Automotive News here.

ReconVelocity Digital Dealer 2019

Hugh Hathcock, Proven Automotive Innovator and Founder of ReconVelocity

Ever since Hugh Hathcock founded ELEAD1ONE, a global customer relationship management vendor, in 1999 he has been dedicated to developing tools and customer support systems that benefit auto retailers. According to Hugh, the success of ELEAD1ONE was not driven by software, technology or even scale. It was driven by respect for dealers, a passion for perfection, and uncompromising client loyalty.

The principles driving Hugh’s early career in automotive innovation—dedication to the dealer—are the same values propelling our dedicated Recon Experts at ReconVelocity.

“There is always more to be done; always ways to improve,” says Hugh. “To continue delivering expert customer service and expert trader knowledge to our network of dealers, who I have built relationships with since ELEAD1ONE, I am passing along my knowledge and passion for relationships to the next generation of automotive pioneers: my children, Gage and Hailee Hathcock, through ReconVelocity.”



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